Privacy policy

1. Introduction

Klassic Trade Frames (UK) Ltd ("we", "us", or "our") is committed to protecting your privacy andpersonal data. This Privacy Policy explains how we collect, use, store, and protect yourinformation when you use our website (https://klassictradeframes.co.uk) or interact with ourservices.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the DataProtection Act 2018.

Data Controller Details:

Company Name: Klassic Trade Frames (UK) Ltd

Address: Unit 2, Seeley's Park Industrial Estate, Seeley's Road, Tyseley, Birmingham, B112LR

Phone: 0121 713 0050

Email: enquiries@klassictradeframes.co.uk

2. Information We Collect

2.1 Information You Provide to Us

We collect personal information that you voluntarily provide when you:

Fill in contact forms or request a quote
Subscribe to our newsletter or marketing communications
Contact us via phone, email, WhatsApp, or social media
Place an order for products or services
Create an account on our website (if applicable)

This information may include:

Contact Details: Name, email address, phone number, postal address
Business Information: Company name, job title (for trade customers)
Project Details: Measurements, design preferences, installation requirements
Payment Information: Billing address, payment details (processed securely through thirdparty payment processors)
Order History: Products purchased, delivery addresses, order preferences
Communications: Content of your messages to us, feedback, and survey responses

2.2 Information Automatically Collected

When you visit our website, we automatically collect certain technical information:

Website Usage Data: Pages visited, time spent on pages, links clicked
Device Information: IP address, browser type and version, device type, operating system
Cookies and Similar Technologies: Please see our Cookie Policy for detailed information

2.3 Information from Third Parties

We may receive information about you from:

Social media platforms (if you interact with us on Facebook, Instagram, etc.)
Analytics providers (e.g., Google Analytics)
Payment processors
Credit reference agencies (for trade accounts)

3. How We Use Your Information

We use your personal data for the following purposes and legal bases under UK GDPR:

TABLE HERFE

4. Sharing Your Information

We may share your personal data with the following categories of third parties:

4.1 Service Providers

Payment Processors: To process secure payments (e.g., Stripe, PayPal, WorldPay)
Delivery Services: For delivering your orders
IT and Cloud Services: Website hosting, email services, data storage
Marketing Tools: Email marketing platforms, analytics providers
CRM Systems: Customer relationship management software

4.2 Business Transfers

If we sell, merge, or reorganise our business, your information may be transferred to the new owners.

4.3 Legal Requirements

We may disclose your information when required by law, legal proceedings, or to protect ourrights and safety.

4.4 Trade Partners and Installers

If you are referred to us by an installer or trade partner, we may share relevant information withthem to facilitate your order.

We do not sell or rent your personal data to third parties for their marketing purposes.

5. International Data Transfers

Your data is primarily processed within the United Kingdom. Where we use service providerslocated outside the UK or EEA, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO)
Adequacy decisions recognising equivalent data protection standards
Other lawful transfer mechanisms under UK GDPR

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in thispolicy, unless a longer retention period is required by law.

Retention Periods:

Customer Records: 7 years after final transaction (for tax and accounting purposes)
Marketing Consent: Until you withdraw consent or 3 years of inactivity
Website Analytics: Up to 26 months
CCTV Footage (if applicable): 30 days
Enquiries (no purchase): 2 years

After the retention period expires, we will securely delete or anonymise your data

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

Right of Access: Request a copy of the personal data we hold about you
Right to Rectification: Request correction of inaccurate or incomplete data
Right to Erasure ("Right to be Forgotten"): Request deletion of your data in certaincircumstances
Right to Restrict Processing: Request that we limit how we use your data
Right to Data Portability: Receive your data in a structured, commonly used format
Right to Object: Object to processing based on legitimate interests or for direct marketing
Right to Withdraw Consent: Where processing is based on consent, you can withdraw it atany time
Right to Lodge a Complaint: Complain to the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us using the details below. We will respond withinone month of receiving your request

8. Right to Lodge a Complaint:

If you have concerns about how we use your personal information, you can submit a complaint through our Data Complaint Intake Page. We aim to resolve privacy complaints within 30 days. If you're not satisfied with our response, you can contact the UK Information Commissioner’s Office (ICO) on 0303 123 111.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

Ensure the website functions properly
Remember your preferences and settings
Analyse website traffic and user behaviour
Provide personalised content and advertising

Types of Cookies We Use:

Strictly Necessary Cookies: Essential for website operation
Performance Cookies: Collect anonymous usage data (e.g., Google Analytics)
Functional Cookies: Remember your choices and preferences
Marketing Cookies: Track your browsing to show relevant ads

You can manage cookie preferences through your browser settings or our cookie consent toolwhen you first visit the website. Please note that blocking certain cookies may affect websitefunctionality.

For more information, please see our separate Cookie Policy

9. Marketing Communications

We may send you marketing communications about our products, services, and special offers if:

You have given us explicit consent, or
You are an existing customer and we are marketing similar products (soft opt-in)

You can opt out at any time by:

Clicking the "unsubscribe" link in any marketing email
Contacting us directly
Updating your preferences in your account settings

Even if you opt out of marketing, we will still send you essential communications about yourorders and account.

10. Security Measures

We take the security of your personal data seriously and implement appropriate technical andorganisational measures, including:

Encryption of data in transit (SSL/TLS)
Secure storage systems with access controls
Regular security audits and updates
Staff training on data protection
Secure payment processing (PCI DSS compliant)
Regular backups and disaster recovery procedures

While we strive to protect your data, no method of transmission over the internet is 100% secure.We cannot guarantee absolute security but commit to promptly notifying you and the ICO of anydata breaches where required by law.

11. Third-Party Links

Our website may contain links to third-party websites, social media platforms, or partner sites. Weare not responsible for the privacy practices of these external sites. We encourage you to reviewtheir privacy policies before providing any personal information.

12. Children's Privacy

Our services are not directed at children under 16 years of age. We do not knowingly collectpersonal data from children. If you believe we have inadvertently collected information from achild, please contact us immediately so we can delete it

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices,technology, legal requirements, or other factors. We will notify you of any material changes by:

Posting the updated policy on our website with a new "Last Updated" date
Sending you an email notification (where appropriate)
Displaying a prominent notice on our website

We encourage you to review this policy periodically to stay informed about how we protect yourinformation
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14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our datapractices, please contact us:

Klassic Trade Frames (UK) Ltd

Unit 2, Seeley's Park Industrial Estate
Seeley's Road, Tyseley
Birmingham, B11 2LR
United Kingdom

Phone: 0121 713 0050

Email: enquiries@klassictradeframes.co.uk

Website: https://klassictradeframes.co.uk